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After you have applied the best web designing and SEO services, your website will be enjoying considerable traffic. However, you may be confused as to why the high traffic volume is not generating high profits. If you face this problem, then you will need conversion rate optimization. The conversion is the ratio of people taking the desired action on your website to the number of people visiting your website. SEO will drive in the visitors, but you will also need to convert that traffic in order for the SEO to benefit your website and business.

Our experienced conversion rate optimizers (CROs) are experts at addressing the key factors of the conversation rate. Once a user visits your website, his overall experience will dictate what he will do next – leave the website or explore further by taking the actions you desire.


Our expert metrics analysis team uses various analytics techniques and technologies to efficiently collect, measure, analyze and report data pertaining to your website. This will help you understand your website’s usage and optimize it accordingly.

We help you determine the “usability” of your website (which describes how easy it is for a typical visitor to navigate through it). Our determination includes a study of technical and aesthetic factors which our savvy team of designers and developers has mastered. The end result is a greatly improved website that is optimized for a user experience that converts your visitors to buyers/subscribers (or whatever you want them to become).

The landing page of your website is where your visitors ‘land’. It’s your (ours if you will) job to ensure that the landing page encourages the visitor to explore other pages of your website and take other desired actions (buying a product, subscribing to newsletter, etc.) Kizata’s CROs use a variety of techniques to optimize your landing page for a high conversion rate. Whether it’s a simple change of the color scheme, editing web copy or a total restructuring of the page itself, our CROs will handle it.

Kizata identifies effective sales funnels to direct your website visitors from your landing page to a checkout page (or where the desired action should lead them). We will create a sales funnel so you can track the leads, every step of the way. This enables us to discover and remove bottlenecks and inefficient steps, boosting your conversion rate.

In Multi-Variant testing, only specific elements of the website/landing page are changed. The element can be the page title, an image or background color, or a call to action. Whatever the element is, we will use a series of permutations and combinations of modifications to the website/landing page to arrive at the perfect variation. A/B Testing is the creation of an entirely new look and feel for your website. Our CRO team consists of web designers and developers along with online marketing experts who work together to create a compelling website/landing page from scratch. The new WebPages will not only be SEO, but encourage the visitors go the extra “clicks” toward conversion.

Optimizing your website through maintenance is critical. Kizata increases your conversion rate by providing comprehensive maintenance of your website. A poorly maintained website with broken links, outdated pages, etc., either becomes invisible to Internet searches or damages your reputation. Kizata provides this “oil change” to keep your site running smooth!

Key Performance Indicators (KPIs) are vital for evaluating the performance of your website. We will give you intelligent reports on your website’s KPIs that will enable you to dramatically improve your website’s efficiency by boosting its conversion rate.

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