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Every new business needs two things: 1) a website and 2) a Facebook page. Websites and social media are the new business cards.  To not have a website and to not be involved in social media is to not be in business for many small businesses.  There are important considerations that business owners must make [...]

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H&R Block, the tax preparation & electronic filing company, is both a leading franchise and a leader in social media engagement.  Entreprenuer magazine ranks H&R Block #2 overall in it 2012 Franchise 500 Ranking. Facebook H&R Block’s Facebook landing page immediately connects users with their current campaign “Detroit Money City.”  With over 100,000 Fans, this page includes [...]

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EventBuzz is your solution for engaging your audience to increase sales, generate leads and create dialog about your organization, it products and/or its services. With EventBuzz you get 25,000 impressions over 21 days. 42 or more tweets,  63 or more Facebook Page Posts,  3 or more blog posts,  1 or more YouTube videos, and 30 [...]

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comScore and Facebook have produced an excellent explanation of branded content that they call “Social Media Brand Impressions” their full report can be found at here. There are four primary methods for delivering a social media brand impression: Page Publishing, Stories about Friends, Sponsored Stories and Ads with Social. Page Publishing Page Publishing impressions are unpaid and appear [...]

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McDonald’s is  a leader in social media engagement.  Entreprenuer magazine ranks McDonald’s #6 overall in it 2012 Franchise 500 Ranking and SocialBakers list McDonald’s the #11 overall brand on Facebook. Facebook With over 18 million Facebook Fans, McDonald’s is a leading retailer in social media.  Their Facebook Page opens up to a high quality photo promoting their supplier [...]

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Subway the submarine sandwich franchise is both a leading franchise and a leader in social media engagement.  Entreprenuer magazine ranks Subway #2 overall in it 2012 Franchise 500 Ranking and SocialBakers list subway the #27 overall brand on Facebook. Facebook Utilizing the new Facebook Timeline format, Subway boasts over 11 million Facebook Likes on its page. [...]

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The recent changes to Facebook Pages, include the addition of a cover photo.  This is the first thing that people will see when they visit a Page.  This is a great new addition.  Now businesses and organizations can post a photo as large as 851 x 315 pixels. But There’s A Catch! Facebook Page Covers [...]

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Two Webinars per month  Bonus Material Regularly Added  Session 60 to 75 minutes  Q&A Time Opportunities for critique of website, blogs and social profiles  Member’s Only access  Listing in Social Media San Francisco Bay Area:  The Networking Guide to Social Media Influence Register Now!   Recommend on Facebook Share on Linkedin Tweet about it

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The world of social media grows more complicated every day, with new social networks springing up on a regular basis. As a business owner, it can feel overwhelming. Where do you start? How do you choose which networks to participate in? Should you try to have a presence on as many networks as possible? Social [...]

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Facebook Fan Pages are an easy way to get started with social media today.  In just a few minutes you can establish a social media presence for your business or organization and begin interacting with millions of people. Step 1 – Set up the Facebook Fan Page for your business or organization To setup the [...]

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