H&R Block, the tax preparation & electronic filing company, is both a leading franchise and a leader in social media engagement. Entreprenuer magazine ranks H&R Block #2 overall in it 2012 Franchise 500 Ranking. Facebook H&R Block’s Facebook landing page immediately connects users with their current campaign “Detroit Money City.” With over 100,000 Fans, this page includes [...]
comScore and Facebook have produced an excellent explanation of branded content that they call “Social Media Brand Impressions” their full report can be found at here. There are four primary methods for delivering a social media brand impression: Page Publishing, Stories about Friends, Sponsored Stories and Ads with Social. Page Publishing Page Publishing impressions are unpaid and appear [...]
Subway the submarine sandwich franchise is both a leading franchise and a leader in social media engagement. Entreprenuer magazine ranks Subway #2 overall in it 2012 Franchise 500 Ranking and SocialBakers list subway the #27 overall brand on Facebook. Facebook Utilizing the new Facebook Timeline format, Subway boasts over 11 million Facebook Likes on its page. [...]
The recent changes to Facebook Pages, include the addition of a cover photo. This is the first thing that people will see when they visit a Page. This is a great new addition. Now businesses and organizations can post a photo as large as 851 x 315 pixels. But There’s A Catch! Facebook Page Covers [...]
Two Webinars per month Bonus Material Regularly Added Session 60 to 75 minutes Q&A Time Opportunities for critique of website, blogs and social profiles Member’s Only access Listing in Social Media San Francisco Bay Area: The Networking Guide to Social Media Influence Register Now! Recommend on Facebook Share on Linkedin Tweet about it
Starbucks drives a global brand and uses social media to reinforce and extend their asset. Although Starbucks employs a very complex marketing strategy, their social media strategy can be described as a hub and spoke strategy. The Starbucks hub is Recommend on Facebook Share on Linkedin Tweet about it
facbook page installation With 500 million registered users, Facebook is a great place to connect with existing customers and to attract new customers. To begin, you will need a Facebook Page. Here is a 4 Step process for configuring a free Facebook page. STEP 1: CREATE A NEW FACEBOOK ACCOUNT OR USE AN EXISTING [...]
There are over 500 million registered users on Facebook. Over 100 million registered users on LinkedIn. LinkedIn’s recent IPO has valued the company at $8.34 Billion. Yet its 2010 earnings were less than $15 million. Social Media Networks are on fire! Mobile applications are on the rise with nearly 1 in 3 mobile phone users [...]